With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.

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In the meantime, you may want to share this article with your shxkti Projects like Project Shakti will go a long way in ensuring inclusive growth in India. However, rural markets present their own sets of problems. Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment.

Project Shakti has helped thousands of women – and also men.

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Project Shakti business model overview “.

Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in The 5 Minute Wrapup. Here’s an analysis of the annual report of HIND. The long term aim of the company is to haveAmmas coveringvillages and reaching m people.


We also have a project related to distribution of product in dhakti areas particularly which requires women, so in case if anybody interested we can work together.

Yes it is a profitable. It includes a full income statement, balance sheet and cash flow analysis of HIND.

Empowering Women – and Men

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Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias.

Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. K ey features of project “Shakti”?

The products are then sold door-to-door or through petty shops at home. For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling. He says that he hopes to see Project Projecf spread to Africa by the year-end. I worked and that was worst exp with shakti at Punjab ,,,,,,friends don’t spoil your carrier in shaktiit is totally fraud Jaggi Nov 28, Case analysis, solutions to problems, articles related to different subjects of management studies etc.


Thombare lost her husband inand she had to raise their toddler on her own. Moreover, the company has ready consumers in the SAs who become users of the products besides selling them. India is in its villages and so if villages develop so shall India. All content and information is provided on an ‘As Is’ basis by Equitymaster. This programme will help provide HUL with a growing customer base which will benefit the company for years to come. The 5 Minute Wrapup Profit Hunter.

Comments are moderated by Equitymaster, in accordance with the Terms of Useand may not appear on hu, article until projject have been reviewed and deemed appropriate for posting.

Newer Post Older Post Home. By the following measures Shakti can contribute for HLL bottom line.